Social media tools are becoming mandatory for career success. They are free advertising and give you the ability to connect directly with hiring managers, entrepreneurs and recruiters, instead of applying for jobs through job boards, which are black holes. Your digital assets — blog, podcast, and social networking profiles — are your online identity and how people discover and connect with you. You have the ability to leverage one or all of these social media tools in order to present a positive image and be recruited for a position that aligns with your passion.

In this post, you’ll learn how to conduct a situational analysis, figure out exactly what your personal brand is, select the best social media tools to connect with your audience, build your online empire and finally, market your brand for career success. In light of the launch of my new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, we’re also giving away free copies (details at the bottom of this post).

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